Toni Pons discovered PinMeTo while looking for a tool that streamlines local SEO for footwear retailer businesses. Ricard recalls that initially skeptical due to the high promises often made in the industry, they were particularly impressed with the ”ease of setup and the interesting functionalities.”
Toni Pons used various tools from PinMeTo’s Location Marketing platform to manage their 25+ stores’ local visibility. The main feature they used was Listings, which helped them take centralized control of all their business listings.
They also used PinMeTo Conversations tool to keep an eye on customer reviews, messages, and other interactions allowing them to respond in real-time.
Step 1: Getting to Centralised Listings Management
“After I started working with PinMeTo, we were able to simplify the management of all the Google profiles,” Ricard celebrated.
This newfound efficiency allowed the brand to focus more on optimizing profiles and supporting franchises, leading to stronger relationships with them.
Step 2: Tapping into Conversations
The Conversations tool allowed the Toni Pons team to not only monitor but actively participate in real-time customer dialogues.
By doing so, they were able to provide immediate customer support and gather valuable insights that influenced their broader marketing and product development strategies.
Step 3: Boosting Local SEO & Increasing Traffic
PinMeTo didn’t just impact branded keywords.
“We were able to increase and enhance our organic position on Google for generic keywords, such as ‘Espadrille in Barcelona’,” said Ricard.
This resulted in more than 130,000 EUR of additional sales within the first six months solely from Google-generated traffic.
There was a team behind the tool and the platform that seemed to be dedicated to making everything easy and to help out.
Ricard Llop Noriega | Toni Pons
Direction Clicks: x3
Calls: x3.5
Website Clicks: x4
Toni Pons’ journey with PinMeTo showcases the power of targeted local SEO for footwear retailers and effective listing management. By addressing challenges head-on and leveraging PinMeTo’s marketing and search technology, the company has not only simplified its internal processes but has also dramatically increased customer interactions and sales.
As they look to the future, Toni Pons is well-positioned to continue building on this strong foundation, always with an eye on innovative solutions.
