We are excited to welcome you to our first Local SEO Report 2022. In this report, you will find interesting predictions, tips and important insights from local SEO professionals. We’ve interviewed 28 industry experts to understand what we all should expect in 2022 and how local SEO might change during the next year.
Insights from 28 Local SEO professionals
Get free insights from 28 professionals from across the world. We don’t collect emails and other data. We only want to help local and multi-location businesses thrive. Learn more about the market, improve your local SEO strategy, get new ideas and get to know the brilliant minds of the local SEO world.
Thanks to all participants
A big thank you to our community members, local SEO experts and brand advocates who made this local SEO report possible.
We hope you find these opinions and insights helpful. If you want to discuss how you can implement all these ideas in your local SEO strategy in 2022, please reach out to us via social media or send an email to support@pinmeto.com.
Expert insights
“Google is a child and it wants to learn. You are the responsible adult and it is up to you to educate it. So, in 2022, start educating Google about who you are, what you do and who your audience is. As the Google Business Profile moves closer to becoming a Knowledge Panel, the control you have will be indirect and based on how well you can educate Google. Start now — leaving it till 2023 will mean your job will be harder.”
Jason Barnard
“Google is running more and more queries through the local algorithm. Understanding how that algorithm works will continue to be very important in 2022. We work with a lot of auto dealers and the biggest update of all this year was the ability to show your inventory on GMB/GBP. My prediction for 2022 is that vertical-specific features will become commonplace for more and more industries. It’s already happened or is happening for hotels, medical practices, car dealers, and restaurants.”
Mark Bealin