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Guides, Reports, Webinars & More

Guides & Reports

Guides & Reports

Powering Up Online Visibility for EV Charging Brands in 2025

This Local SEO guide outlines emerging trends, actionable strategies for EV charging brands to excel in online visibility, enhance customer experiences, and leverage innovative AI-driven tools.

Guides & Reports

AI Local Marketing Report 2024 | What Multi-Location Brands Should Know

In this report, we dive into how AI is influencing local search & reshaping digital marketing strategies. Packed with expert insights, statistical data, & the latest trends in Local SEO, it's a must-have for any brand aiming to stay ahead.

Guides & Reports

The Ultimate Local SEO Checklist for Businesses in 2023

Master the 2023 Local SEO landscape with Ultimate Checklist! Understand Google algorithm updates, optimise your business profile and boost local traffic...

Guides & Reports

How & Why To Be Listed On The Major Location Information Directories

How much do you know about location information directories? We break down why & how to be listed on 13 major directories, including Google, Facebook, and Apple.

Guides & Reports

Insights from Local SEO Experts | Local SEO Report 2022

This report is made for companies & local SEO professionals to identify what brands should expect and prioritize in 2022. Experts from different backgrounds talk about the role of GBP, Reviews, CE & more.

Guides & Reports

Local SEO Handbook: How to handle your multi-location brand's online presence

A three-step guide to maximizing your online presence while minimizing your effort.

Local Business Directory

Local Business Directory

Apple Business

Manage your locations on Apple Business Connect with PinMeTo to keep names, addresses, hours and categories accurate across Apple Maps, Siri, Spotlight and 1.5 billion Apple devices worldwide.

Local Business Directory

Bing

Manage your Bing Places profile with PinMeTo to keep store information accurate across Bing Search, Bing Maps, Microsoft Edge, Cortana and Copilot, and the wider Microsoft and partner ecosystem.

Local Business Directory

CIRRANTIC

Publish accurate, real-time EV charging station data to the platforms drivers actually use. PinMeTo integrates directly with CIRRANTIC so charge point operators can manage availability, pricing and technical details from one dashboard.

Local Business Directory

Facebook

PinMeTo is a Meta Business Partner. Manage Facebook Location Pages for every store from one dashboard, keeping information, photos and posts consistent across your entire brand presence on Facebook and Instagram.

Local Business Directory

Foursquare

PinMeTo integrates with Foursquare to keep your store data accurate across one of the world's most widely used POI datasets, feeding thousands of apps, services and ad platforms with verified, brand-owned information.

Local Business Directory

Google

Manage your Google Business Profile with PinMeTo, a Google-certified partner. Keep names, categories, hours, photos and posts accurate across Google Search, Google Maps, the Local Pack and Google's AI-driven Search Generative Experience.

Local Business Directory

HERE

PinMeTo syncs your business data to HERE Technologies, the mapping platform that powers in-car navigation in three out of four connected vehicles plus a wide ecosystem of mobility, logistics and enterprise applications.

Local Business Directory

Instagram

Manage location tags and place data across Instagram with PinMeTo's Meta integration. Keep store-level Instagram presence consistent for every location, alongside Facebook and the rest of your local marketing channels.

Local Business Directory

LinkedIn

Plan, schedule and publish LinkedIn Company Page content from PinMeTo. Reach decision-makers and high-intent B2B audiences alongside your Google, Facebook and Instagram activity, all from one dashboard.

Local Business Directory

Overture

PinMeTo is one of the first local marketing companies to contribute verified, brand-owned POI data to the Overture Maps Foundation, the open mapping initiative backed by AWS, Meta, Microsoft and TomTom.

Local Business Directory

PTV

Publish verified Finnish public service location data through PinMeTo's API integration with PTV. Distribute accurate, compliant information directly to Google, Apple Maps and Facebook from a single source of truth.

Local Business Directory

Seznam

Manage your business listings on Seznam.cz with PinMeTo. Reach Czech customers across Seznam Search, Mapy.cz and the wider Seznam ecosystem from the same dashboard you use for Google, Apple, Facebook and Bing.

Local Business Directory

TomTom

PinMeTo syncs your business data to TomTom, the mapping platform used by major automotive brands, navigation apps and enterprise mobility platforms, keeping your stores visible to millions of drivers worldwide.

Local Business Directory

Trustpilot

Connect Trustpilot to PinMeTo to manage reviews, ratings and brand reputation alongside Google and Facebook reviews, all from one inbox, with workflows built for multi-location brands.

Webinars & Podcasts

Webinars & Podcasts

Live Webinar: Secrets to Local SEO & Real-World Success Story Walkthrough

The session highlighted key pillars such as maximizing sales through visibility, protecting brand reputation, optimizing market communication, and staying secure in an evolving digital landscape.

Webinars & Podcasts

SEO in Flux: The Future of Search and Visibility with Magnus Äng from Topvisible

Magnus Äng, CEO and co-founder of Topvisible, shared insights on the evolving landscape of SEO in the age of AI. He highlighted how businesses can adapt to the changing search environment by:

Webinars & Podcasts

Accurate Business Listings for Local Visibility | Interview with Clarissa Filius

Clarissa shared her thoughts on how Local SEO remains an underused opportunity for most brands, emphasizing the importance of focusing on basics and local PR initiatives. She discussed AI's expected impact on local searches...

Webinars & Podcasts

AI-driven Local Search Optimization | Interview with Kristoffer Mikkelson Miracco

Kristoffer shared insights on leveraging AI-powered SERPs, why generative AI optimization will be critical for 2025, and how EV charging brands can refine their Google Maps presence to stay competitive.

Webinars & Podcasts

Brand Optimization for Local Businesses | Interview with Marion Leadbetter

Marion shared how businesses can leverage their Google Business Profile (GBP) for community engagement, explained why preparation for AI search results is critical, and identified voice search...

Webinars & Podcasts

Hyperlocal SEO Strategies | Interview with Veronika Höller

Veronika discussed with us leveraging local online communities for SEO, how AI will bring hyper-personalized results this year, and why hyperlocal engagement will be a critical SEO trend for EV charging brands in 2025.

Webinars & Podcasts

Localized Marketing Strategies | Interview with Rasmus Himmelstrup

Rasmus shared insights on the often-overlooked value of combating local search spam, explained how the rise of AI-powered tools like SearchGPT will redefine performance marketing,..

Webinars & Podcasts

NAP Consistency for Local Businesses | Interview with Henrik Jacobsen

Henrik emphasized the critical importance of maintaining NAP consistency for building local SEO trust, highlighted how first-party data gains relevance with AI-powered search...

Webinars & Podcasts

Omnichannel Local SEO Techniques | Interview with Amanda Jordan

Amanda highlighted to us the importance of an omnichannel marketing approach to Local SEO, emerging AI trends in curated business rankings, and how EV charging brands must provide value and clear information to surpass competitors.

Webinars & Podcasts

AI Integration in SaaS Industry | Interview with Daniel Soussan

Explore Daniel Soussan's journey from entrepreneur to investor in The PinMeTo Podcast, delving into SaaS, AI, and startup challenges.

Webinars & Podcasts

Using AI to Improve Customer Experience in SaaS | Interview with Johan Crona

Johan breaks down the unique challenges in the market, talks how cultural diversity drives unique customer behavior and how that affects SaaS companies’ growth in the EU.

Webinars & Podcasts

AI in Marketing, Design and Ethics | Interview with Johan Salo

Dive into our marketing AI podcast featuring an AI expert and Design Leader Johan Salo to discover the intersection of AI, design, and marketing.

Webinars & Podcasts

Success Story: Footwear Retail Marketing | Interview with Toni Pons

Learn how Spain's leading Espadrille shoe maker, leveraged local seo and made an extra €130,000 in 6 months with PinMeTo | Toni Pons Interview

Webinars & Podcasts

Behind the Scenes of 300+ Location Courier Company's SEO | Interview with Epaka

Learn how 300+ location leading courier service in Poland started saving a massive amount of time by transforming digital engagement with PinMeTo.

Webinars & Podcasts

Inside the Local Marketing of Parking Spaces | Interview with Aimo Park

In this episode learn about Aimo Park's experience working with PinMeTo and how after only 2 weeks their Google Business Profile metrics skyrocketed...

Webinars & Podcasts

Podcast - Google Business Profile Performance Metrics | What's the New Keyword Feature?

With the new Google Business Profile Performance Metrics, you can see the keywords people used to find your listings. Learn why it's a great optimization opportunity for multi-location brands...

Webinars & Podcasts

Podcast - Google's Business Messages with Rob Lawson from Google

Google's Rob Lawson joins to talk about Google's direct messages between customers and brands, called Business Messages.

Webinars & Podcasts

Podcast - The online-to-offline customer journey with Björn Handell

Björn Handell, Location Marketing Evangelist from PinMeTo, joined the Let's Talk Local pod to talk digitalization and online-to-offline customer journies in the time of Covid.

Webinars & Podcasts

Podcast - Social Media strategy with Josh Hood

Josh Hood, Social Strategist at Above+Beyond, joined the Let's Talk Local pod to talk SoMe strategizing in the time of Covid.

Webinars & Podcasts

Podcast - Local Social Media Marketing with Abha Gallewale

Abha Gallewale from ASICS Corporation joined us to talk about local social media.

Webinars & Podcasts

Podcast - Online-to-offline customer experience with Katie Nugen

Katie from Lush joins us to talk about the online-to-offline customer experience.

Webinars & Podcasts

Podcast - Facebook as a source of business with Florian Will

Facebook’s Florian Will joins us to talk about Facebook as a source of information on businesses.

Webinars & Podcasts

Podcast - Listings Management with Rasmus Himmelstrup

Local SEO expert Rasmus Himmelstrup from Resolution Media Denmark joins us to talk about Listings Management.

Webinars & Podcasts

Podcast - The factors that determine local SEO with Greg Gifford

Local SEO nerd Greg Gifford joins us to talk about how Google’s secret algorithm makes its ranking decisions.

Webinars & Podcasts

Podcast - Reputation Management with Sarah Bacchetti

Sarah Bacchetti from Trustpilot joined us to talk about the importance of trust between customers and brands.

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