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Local Business Directory

Foursquare

What is Foursquare?

Foursquare has evolved from a simple check-in app into one of the most powerful location data platforms in the industry. Its rich database of Points of Interest (POIs), strengthened further by the acquisition of Factual, is used by thousands of apps, ad networks, analytics tools and mapping services to provide accurate location information.

How PinMeTo Connects to Foursquare

PinMeTo integrates seamlessly with Foursquare, allowing multi-location brands to:

  • Automate data synchronisation: Keep business information consistently up to date across the Foursquare network without manual intervention.
  • Improve local visibility: Maintain accurate listings so your business is discoverable in every Foursquare-powered application.
  • Centralise management: Run everything from one PinMeTo dashboard, reducing complexity and risk of discrepancies.

For a wider view of how Foursquare fits into a multi-channel local strategy, see our Local Listing Management overview.

Frequently Asked Questions

What is Foursquare today?
Foursquare has evolved from a consumer check-in app into one of the world's largest location data platforms. It maintains a verified Point of Interest (POI) dataset used by thousands of apps, advertising networks and analytics tools, including the former Factual dataset.
Why does Foursquare data matter for multi-location brands?
Foursquare and Factual data is embedded inside many apps and services consumers use every day, even when they never see a Foursquare logo. Accurate Foursquare data therefore affects how a brand is discovered across a wide range of third-party platforms, from social apps to ad networks to mobility services.
How does PinMeTo work with Foursquare?
[PinMeTo integrates directly with Foursquare](/blog/local-visibility-management/), syncing names, addresses, hours, categories and other key fields from one dashboard. Updates made in PinMeTo are pushed automatically, alongside the same updates flowing to Google, Apple, Facebook and Bing.
What happened to Factual?
Factual was acquired by Foursquare and the two datasets have been fully consolidated. There is no separate Factual integration to maintain; the PinMeTo Foursquare connection covers everything that used to flow through Factual.

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