Podcast - Google's Business Messages with Rob Lawson from Google

February 26, 2021

Google's Rob Lawson joins to talk about Google's direct messages between customers and brands, called Business Messages.

Let’s Talk Local #09: Google’s Business Messages with Rob Lawson from Google

Podcast_Cover_Website_Video (1)-May-19-2022-08-27-48-43-AM

Google’s Rob Lawson joins to talk about Google’s direct messages between customers and brands, called Business Messages.

Listen & learn:

📍Why companies should activate this channel

📍How direct messages affect end users

📍The ROI & other positive results from using direct messaging

Find the podcast on Apple Podcasts, or search “Let’s Talk Local” on your favorite pod app!

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Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP