Knowledge Hub
Guides, Reports, Webinars & More
Guides & Reports
Powering Up Online Visibility for EV Charging Brands in 2025
This Local SEO guide outlines emerging trends, actionable strategies for EV charging brands to excel in online visibility, enhance customer experiences, and leverage innovative AI-driven tools.
AI Local Marketing Report 2024 | What Multi-Location Brands Should Know
In this report, we dive into how AI is influencing local search & reshaping digital marketing strategies. Packed with expert insights, statistical data, & the latest trends in Local SEO, it's a must-have for any brand aiming to stay ahead.
The Ultimate Local SEO Checklist for Businesses in 2023
Master the 2023 Local SEO landscape with Ultimate Checklist! Understand Google algorithm updates, optimise your business profile and boost local traffic...
How & Why To Be Listed On The Major Location Information Directories
How much do you know about location information directories? We break down why & how to be listed on 13 major directories, including Google, Facebook, and Apple.
Insights from Local SEO Experts | Local SEO Report 2022
This report is made for companies & local SEO professionals to identify what brands should expect and prioritize in 2022. Experts from different backgrounds talk about the role of GBP, Reviews, CE & more.
Local SEO Handbook: How to handle your multi-location brand's online presence
A three-step guide to maximizing your online presence while minimizing your effort.
Webinars & Podcasts
Live Webinar: Secrets to Local SEO & Real-World Success Story Walkthrough
The session highlighted key pillars such as maximizing sales through visibility, protecting brand reputation, optimizing market communication, and staying secure in an evolving digital landscape.
SEO in Flux: The Future of Search and Visibility with Magnus Äng from Topvisible
Magnus Äng, CEO and co-founder of Topvisible, shared insights on the evolving landscape of SEO in the age of AI. He highlighted how businesses can adapt to the changing search environment by:
Accurate Business Listings for Local Visibility | Interview with Clarissa Filius
Clarissa shared her thoughts on how Local SEO remains an underused opportunity for most brands, emphasizing the importance of focusing on basics and local PR initiatives. She discussed AI's expected impact on local searches...
AI-driven Local Search Optimization | Interview with Kristoffer Mikkelson Miracco
Kristoffer shared insights on leveraging AI-powered SERPs, why generative AI optimization will be critical for 2025, and how EV charging brands can refine their Google Maps presence to stay competitive.
Brand Optimization for Local Businesses | Interview with Marion Leadbetter
Marion shared how businesses can leverage their Google Business Profile (GBP) for community engagement, explained why preparation for AI search results is critical, and identified voice search...
Hyperlocal SEO Strategies | Interview with Veronika Höller
Veronika discussed with us leveraging local online communities for SEO, how AI will bring hyper-personalized results this year, and why hyperlocal engagement will be a critical SEO trend for EV charging brands in 2025.
Localized Marketing Strategies | Interview with Rasmus Himmelstrup
Rasmus shared insights on the often-overlooked value of combating local search spam, explained how the rise of AI-powered tools like SearchGPT will redefine performance marketing,..
NAP Consistency for Local Businesses | Interview with Henrik Jacobsen
Henrik emphasized the critical importance of maintaining NAP consistency for building local SEO trust, highlighted how first-party data gains relevance with AI-powered search...
Omnichannel Local SEO Techniques | Interview with Amanda Jordan
Amanda highlighted to us the importance of an omnichannel marketing approach to Local SEO, emerging AI trends in curated business rankings, and how EV charging brands must provide value and clear information to surpass competitors.
AI Integration in SaaS Industry | Interview with Daniel Soussan
Explore Daniel Soussan's journey from entrepreneur to investor in The PinMeTo Podcast, delving into SaaS, AI, and startup challenges.
Using AI to Improve Customer Experience in SaaS | Interview with Johan Crona
Johan breaks down the unique challenges in the market, talks how cultural diversity drives unique customer behavior and how that affects SaaS companies’ growth in the EU.
AI in Marketing, Design and Ethics | Interview with Johan Salo
Dive into our marketing AI podcast featuring an AI expert and Design Leader Johan Salo to discover the intersection of AI, design, and marketing.
Success Story: Footwear Retail Marketing | Interview with Toni Pons
Learn how Spain's leading Espadrille shoe maker, leveraged local seo and made an extra €130,000 in 6 months with PinMeTo | Toni Pons Interview
Behind the Scenes of 300+ Location Courier Company's SEO | Interview with Epaka
Learn how 300+ location leading courier service in Poland started saving a massive amount of time by transforming digital engagement with PinMeTo.
Inside the Local Marketing of Parking Spaces | Interview with Aimo Park
In this episode learn about Aimo Park's experience working with PinMeTo and how after only 2 weeks their Google Business Profile metrics skyrocketed...
Podcast - Google Business Profile Performance Metrics | What's the New Keyword Feature?
With the new Google Business Profile Performance Metrics, you can see the keywords people used to find your listings. Learn why it's a great optimization opportunity for multi-location brands...
Podcast - Google's Business Messages with Rob Lawson from Google
Google's Rob Lawson joins to talk about Google's direct messages between customers and brands, called Business Messages.
Podcast - The online-to-offline customer journey with Björn Handell
Björn Handell, Location Marketing Evangelist from PinMeTo, joined the Let's Talk Local pod to talk digitalization and online-to-offline customer journies in the time of Covid.
Podcast - Social Media strategy with Josh Hood
Josh Hood, Social Strategist at Above+Beyond, joined the Let's Talk Local pod to talk SoMe strategizing in the time of Covid.
Podcast - Local Social Media Marketing with Abha Gallewale
Abha Gallewale from ASICS Corporation joined us to talk about local social media.
Podcast - Online-to-offline customer experience with Katie Nugen
Katie from Lush joins us to talk about the online-to-offline customer experience.
Podcast - Facebook as a source of business with Florian Will
Facebook’s Florian Will joins us to talk about Facebook as a source of information on businesses.
Podcast - Listings Management with Rasmus Himmelstrup
Local SEO expert Rasmus Himmelstrup from Resolution Media Denmark joins us to talk about Listings Management.
Podcast - The factors that determine local SEO with Greg Gifford
Local SEO nerd Greg Gifford joins us to talk about how Google’s secret algorithm makes its ranking decisions.
Podcast - Reputation Management with Sarah Bacchetti
Sarah Bacchetti from Trustpilot joined us to talk about the importance of trust between customers and brands.