Local search &
platform news
Timely local SEO updates for multi-location brands: Google Business Profile, Apple Business, Meta, AI search, and EU regulation, explained for the central teams that manage hundreds or thousands of locations.
June 2026
Google: optimizing for AI search is still just SEO
At Search Central Live Milan, Google reiterated its guidance: content chunking, llms.txt and AEO/GEO tricks do not help. Quality content wins in AI search.
Marcus OlssonUK orders Google to make search ranking fair and transparent
The UK's CMA is making Google rank search results on objective criteria, explain how ranking works, and give businesses notice before any major changes.
Björn HandellGoogle Analytics now pulls in Business Profile metrics
Google Analytics can now import Business Profile metrics like calls, directions and bookings into GA4, giving multi-location brands local data in one place.
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