Local search &
platform news
Timely local SEO updates for multi-location brands: Google Business Profile, Apple Business, Meta, AI search, and EU regulation, explained for the central teams that manage hundreds or thousands of locations.
July 2026
EU Accessibility Act enforcement reaches major retailers
French courts are enforcing the European Accessibility Act against major retailers, ordering Carrefour France to fix its site and app or face daily fines.
Marcus OlssonGoogle Posts adds scheduling and multi-location publishing
Google Business Profile can now schedule posts and copy a single update across up to 20 locations at once. Here is what the cap means for enterprise estates.
Malin Dotevall BanksApple Maps ads open this summer in the US and Canada
Apple's first ads in Maps are scheduled for summer 2026 in the US and Canada, with paid search placements and a new Suggested Places section.
Malin Dotevall BanksGoogle doubles review restrictions for repeat violations
Google is extending Business Profile review restrictions for repeat fake-engagement violations, doubling the review block from one month to two.
BjΓΆrn HandellGoogle investigates missing reviews on Business Profiles
Businesses report thousands of Google reviews vanishing overnight while new reviews are paused. Google says it will restore reviews removed in error.
Daniel MelkerssonStudy: AI shifts search demand, non-branded hit hardest
New Fractl and Search Engine Land research on 1 million keywords finds 29% of high-volume search demand in decline, with non-branded queries most exposed.
Astghik NikoghosyanBing's AI citation surge was backfill, not new visibility
Microsoft says June jumps in Bing Webmaster Tools AI Performance data were backfill, as new Intents, Topics, Citation Share and Compare views roll out.
Marcus OlssonEU top court upholds Google's β¬4.1 billion Android fine
The EU Court of Justice dismissed Google's final Android appeal, confirming the β¬4.1 billion fine for abusing search dominance on mobile devices.
Marcus OlssonChatGPT Thinking mode changes which brands get cited
A Semrush study finds only 25.6% of cited domains overlap between ChatGPT's Instant and Thinking modes, reshuffling which brands AI answers recommend.
Astghik NikoghosyanDMA: EU decision nears on Google search data sharing
The European Commission is expected to decide by late July how Google must share search data with rivals under the DMA, including AI chatbots.
Marcus OlssonSearch Console logs first Generative AI report bug
Google confirms a June 24 logging error cut reported clicks and impressions in Discover and its Generative AI report. What multi-location teams should know.
Astghik NikoghosyanEU moves to designate AWS and Azure as DMA gatekeepers
The European Commission takes a preliminary view that Amazon's AWS and Microsoft's Azure should fall under the Digital Markets Act. What EU brands should watch.
Marcus OlssonReady to boost your local visibility?
See how PinMeTo helps multi-location brands manage listings, reviews, and local SEO at scale.
Book a Demo