How to manage your multi-location brand's online response to COVID

If your brand uses a location marketing tool such as PinMeTo, you have the advantage of a centralized platform, so you can more easily manage business info, social posts, and reviews and comments for all your locations within one platform.

Here are three tips for how to manage your coronavirus response online:

Update your opening hours

There are many networks that publish your brand’s locations’ opening hours, some of the biggest of which are Google Maps, Facebook, Apple Maps, and Foursquare. If you aren’t using a location marketing tool, you will need to update each location on each network manually.

Be sure to stay up-to-date with the latest directives from the regional authorities in every region your brand has locations, as non-essential business operations continue to be put on hold in areas affected by the pandemic.

Communicate your changes

You can also take the chance to relay important health and safety updates from regional authorities to your audience, or remind your audience to wash their hands, avoid contact with others, and stay calm.

While the amount of reviews you receive may decrease with reduced storefront hours, homebound people may spend more time on social media. Stay updated on the comments and mentions happening across all your social media platforms and accounts.

Please stay safe, and remember to wash your hands frequently, avoid inessential gatherings, and follow any public health guidelines your local authorities have recommended. If you have any questions about how to manage your multi-location brand’s response, please get in touch and we’ll be happy to help.