Local search &
platform news
Timely local SEO updates for multi-location brands: Google Business Profile, Apple Business, Meta, AI search, and EU regulation, explained for the central teams that manage hundreds or thousands of locations.
June 2026
Apple delays Siri AI in the EU, citing the DMA
Apple will not ship Siri AI on iOS 27 and iPadOS 27 in the EU, blaming the DMA. For multi-location brands, EU platform features now diverge by regulation.
Daniel MelkerssonGerman court holds Google liable for false AI Overviews
A Munich court ruled Google is directly liable for false statements its AI Overviews make about businesses, because the summary is Google's own content.
Marcus OlssonGoogle Business Profile in Gemini: what it means at scale
Google added Business Profile management to the Gemini app. It is built for single-location owners and excludes the EEA and UK. Here is the enterprise reality.
Björn HandellGoogle: optimizing for AI search is still just SEO
At Search Central Live Milan, Google reiterated its guidance: content chunking, llms.txt and AEO/GEO tricks do not help. Quality content wins in AI search.
Marcus OlssonUK orders Google to make search ranking fair and transparent
The UK's CMA is making Google rank search results on objective criteria, explain how ranking works, and give businesses notice before any major changes.
Björn HandellGoogle Analytics now pulls in Business Profile metrics
Google Analytics can now import Business Profile metrics like calls, directions and bookings into GA4, giving multi-location brands local data in one place.
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