Today, O’Learys benefits from not only the increased exposure across multiple networks, but they can be confident that when a customer searches for an O’Learys location they will always find properly-branded and up-to-date content with everything they need to know, including address, phone number, and opening hours.
Furthermore, the decision to promote locally has created a large and engaged audience which helps spread the O’Learys brand by sharing content, check-ins, and likes. In one year, they received an average 20,000 new check-ins per month, and increased the number of likes on their locations to nearly 250,000.
When it comes to Google and Google Maps, O’Learys experienced a month-on-month increase in views once they started using PinMeTo. These increases included Google searches where “O’Learys” was searched for specifically (direct searches), as well as categorical searches such as “sports bar” or “pub near me” (indirect searches).
What our customer said
PinMeTo has helped us ensure that people can always find the closest O’Learys anywhere in the world and that the business information about that location will be correct by setting up proper structures on multiple networks. They’ve also been an invaluable source of support, insight, and ideas. With their help, we’ve seen incredible growth across our digital channels and they are constantly suggesting new ways to make the most of our viral and organic marketing.
— JOHAN KNUTSSON, DIGITAL MANAGER – SOCIAL MEDIA AT O’LEARYS TRADEMARK
