Without the PinMeTo Platform, we would not have Human Resources to manage SEO’s gas station network’s locations in different Search and Maps services. That would mean that we would have to pick only one specific Maps service to focus on. With PinMeTo, maintenance and updating to all our platforms is easy and quick.
Johanna Silén, Marketing and Business Development Specialist at SEO
Therefore, in November 2020 SEO joined PinMeTo. This is what happened:
In the long run, any tool that a company invests in must contribute to business value. When a gas company drastically increases its visibility in Discovery Searches and Directions Clicks, it is probable that the increase will also generate sales. Because increased visibility means that the gas stations are more visible in searches. While Directions Clicks means that people have not just seen the gas stations, they are clicking “Get Directions”, which clearly indicates their interest to visit the station. Therefore, we are very pleased to present that SEO increased its impressions in Discovery searches by +359 %. While Directions Clicks increased by +61 %, which is also a great improvement. Johana Silén sees a clear connection between the benefit of PinMeTo and the company’s revenue.
Sales growth is the sum of many things, but PinMeTo has certainly played a big part in SEO’s location discoverability when domestic tourism has been a trend during the Covid-19 pandemic. SEO Gas station sales developed in 2021 by about + 20 % -
Johanna Silén
Scope of comparison
SEO was onboarded with PinMeTo during December 2020. Therefore, we chose to compare the average result for the entire year of 2021 to the average result during the last three months before SEO’s onboarding (September - November 2020). All presented data is based on SEO performance within the Google network.
Maps Views During 2021 the Maps Views were +292 % higher than in the period before SEO’s onboarding. This is a clear indication that SEO is being shown in map searches while motorists are looking for a gas station.
What are map views? When someone searches in Google Maps and SEO gas stations come up, one view is counted for every gas station that is viewed. 98% of SEO’s visibility on Google is through Maps searches. Therefore, being visible on Google Maps is an essential factor in order to attract more customers for SEO.
