The value of PinMeTo local SEO software for Mekonomen
Improving their customer journey via automation and scale of location management
Most people who have had problems with their car can probably agree on one thing; malfunctioning cars or car parts always come at an inconvenient time. A car owner who learns that their car is not working properly is probably very prone to find a solution that is both smooth and reliable. With that said, it is necessary for a company like Mekonomen to be prominent in local searches like “workshop near me”. By being close at hand in searches and with the right information, Mekonomen makes it easier for the car owner, regardless of what problem they encounter.
Mekonomen’s customer service has also leveraged PinMeTo local SEO software to monitor and respond to their customer review at speed. Having a long-term approach to answering and managing customer reviews not only enables the company to create a reliable brand impression online but also support all franchise owners in providing the best experience for their customers. Which of course is very important to car owners looking for a car workshop.
Centrally support location owners in amplifying automotive local SEO
Mekonomen Company and its brands have over 1000 locations around Sweden. These 1000+ locations are either car part stores or car repair shops that are managed by local actors. Making sure that all of these locations have the correct information available for searches is of course very important. However, the probability that the management of the locations is handled optimally is small if each of the 1000+ locations would update this themselves.
Through Mekonomen Company’s collaboration with MediaCom/GroupM, the company can ensure that it collects the information that needs to be updated and then centrally updates the information through PinMeTo. This means that you let the shops and workshops focus on what they do best: providing outstanding car service and spare parts. While Mekonomen Company’s communications department and MediaCom/GroupM take care of the technical part of creating uniformity and maximizing the company’s local SEO for the automotive industry.
Proofreading before publishing
When suggestions for changes can come from different parts of the organization, it is necessary to have a node that ensures that all information is correct, and follows the company’s strategy. Mekonomen Company and MediaCom/GroupM used PinMeTo to review all location data before publishing it to different search engines and social networks.
MediaCom/GroupM supported Mekonomen Company by establishing and developing Mekonomen Company’s location marketing for the automotive industry strategic roadmap with the focus on Location management, Local search, Data & insights, leading to better customer digital experience and visibility on search engines and maps.
“It’s been a great opportunity for us to leverage our capabilities and partnership with PinMeTo to drive efficiency and results for the client on the operational side but also following through their long-term strategic roadmap, and therefore grow with our clients and partners.” - Zahra Alikahi, Head of Owned Media CX & Tech at MediaCom/GroupM
From PinMeTo’s perspective, it is great to see the impact of an agency working with PinMeTo on the customers’ behalf. MediaCom/GroupM are experts on topics that are directly related to PinMeTo’s capabilities as well as a lot of things that go beyond what we as a software company provide.
I think the results speak for themselves. While we can proudly take credit for parts of it, I think that MediaCom/GroupM’s effort has had an important impact on the great results. They provide a layer of customer/project-related planning, data analysis, project management, and a large value stream that goes beyond what PinMeTo as a SaaS company can do.
