Main Challenge: Complex Brand Structure & Local Management
Managing local visibility for a dealership group like Bilia presents unique challenges. Each brand account has its own set of locations, data formats, and operational needs. On top of this, Bilia frequently acquires new dealerships, requiring swift rebranding and migration of digital listings.
We operate around 20 brand accounts and regularly acquire new companies. Each rebranding means dozens of changes to store names, ownership, and online profiles, which has to be done efficiently and without losing visibility.
Mikael Valdivia, Web Editor & Technical Lead, Bilia
Previously, most location data updates like opening hours were handled manually by the central marketing team. This created bottlenecks for timely updates during brand shifts or seasonal changes.
From the beginning, it was the marketing department that updated all the opening hours. Eventually, we assigned local people, one per region, to handle those updates directly, but we still needed a way to structure it all.
Anna Dahlqvist, In-House Marketing Manager, Bilia
Listings API & Internal System Integration
To solve the challenge of consistent updates, Bilia connected its internal systems to PinMeTo’s Locations API. This allowed them to automatically push critical updates such as opening hours without relying on manual edits across hundreds of profiles.
We push opening hours from our internal system through PinMeTo API. It’s streamlined and lets our regional staff make changes quickly
Anna Dahlqvist, In-House Marketing Manager, Bilia
The API connection created a single source of truth and gave Bilia both centralized control and localized flexibility.
Rebranding Support with Dedicated Product & Support Teams
Rebranding is one of the most operationally demanding tasks for Bilia. Each new acquisition triggers a set of technical and brand updates, something Bilia now handles in collaboration with PinMeTo’s onboarding and support teams.
When we’re onboarding a newly acquired dealership, we have a project meeting with the support team and go through everything that needs to be changed, moved, or added. Then we align who does what, and just execute it together.
Mikael Valdivia, Web Editor & Technical Lead, Bilia
Having a reliable partner to guide these transitions has helped Bilia reduce friction and avoid data loss across search platforms.
Managing Reviews & Customer Interactions with Conversations
Online reputation is a crucial part of Bilia’s digital presence. Their team uses PinMeTo Conversations to monitor and respond to customer reviews across multiple platforms, all from one place.
By unifying multiple review platforms under one dashboard, Bilia’s customer-facing teams can stay proactive and consistent in their tone and response times.
Social Engagement at Scale with Posts
With many locations and brand pages to manage, Bilia also uses PinMeTo’s Posts tool to share content across multiple locations simultaneously, making social media efforts more efficient.
We think it is great to be able to work in one system when we manage social media across different channels. It is a simple system and we appreciate being able to chat with you directly from the page if we have any questions.
Sandra Andersson, Customer Service Manager, Bilia
Bilia continues to expand through new acquisitions and brand partnerships. With future rebrandings already in the pipeline, their internal teams are planning ahead using the same structured workflows, supported by PinMeTo’s Locations API, product team, and dedicated support advisor.
The scalable setup across Listings, Reviews, and Posts ensures that Bilia can remain agile while maintaining a high standard for digital accuracy and visibility, no matter how complex the brand portfolio becomes.
Looking to improve brand consistency across locations?
See how PinMeTo simplifies online listing management and brings you visibility that drives real results.
