PinMeTo - Lindex takes control of their stores on Google

10 Month summary of Google views

- Direct searches* for Lindex increased 30% from 168,700 to 212,000 a month - Indirect searches for Lindex increased by 41% from 1,011,100 to 1,429,000 a month - Views of Lindex stores on Google maps increased by 544% from 187,000 to 1,205,000 a monthDirect searches are Google searches using the exact search term “Lindex” - Indirect searches are Google searches for a category such as clothing, fashion, etc where Lindex was shown in the search results

Ensuring that this vast amount of information was correct resulted in strong month on month increases in Google Maps views and Google search views. The largest increase by far was views of Lindex stores on Google Maps where views increased by 544% from 187,000 to 1,205,000 monthly views! One of the reasons for this large increase was the addition of a Google Maps section of nearby stores right in the Google search results (see figure 1 below).

Due to Lindex decision to take control of their business information they are now benefiting from 5.5 times as much exposure from Google searches.. Not only that, but they now have confidence that the views that are being generated are giving their customers all the information they need to make their way to a local store and make a purchase.