Online Reviews pt. 1 - Claiming Listings ownership

In a groundbreaking study published by Womply, the data from more than 200,000 U.S. small businesses in every state and across dozens of industries, shows the correlation between location marketing and revenue. Correlation does not necessarily imply causation, but their findings were remarkable in a number of ways. In summary:

• Responding to reviews has a tangible impact on earnings
• We’ll cover each of these points and more in detail as we go along. The study even includes a very handy drop-down menu where you can enter your specific market segment to see how your business type is affected versus the average business. See image 1 below.

**Claiming Ownership -

Why you need to own your digital presence**

Claiming ownership of your locations on various review sites is the first step to generating more revenue for your company. Before you can concern yourself with responding and managing customer opinions you have to have access to those reviews and ratings. That is accomplished by ensuring that you own and manage your local digital footprint.

Most networks provide step by step guides on gaining control of your local stores’ online profiles. According to Womply, your top priority for claiming listings is on Google. “In terms of its correlation to increased sales, Google is the most important of any of the single review sites. Businesses who claim their Google listings average 10% more in annual revenue than the average business, but those who don’t claim theirs average 24% less in annual revenue.” Here is Google’s guide that could be used to claim the listing in the image below.

Have questions about claiming your listings? Need help with review management? Want general advice? Drop us an email at Hello@pinmeto.com or jump on over to our web page and chat with us live!