The PinMeTo Locations API connects your internal systems with PinMeTo to automate location data updates across networks. It enables centralized governance with local agility, letting teams manage updates through existing tools while maintaining data accuracy and compliance.
Business Location API
Connect your internal systems with PinMeTo's API to automate location updates across networks, helping your teams move faster, while maintaining full oversight.
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What is the PinMeTo Locations API?
One Source of Truth
Free up time to work on what really matters -- update your single source of truth and keep websites, store locators, and networks in sync automatically.
Seamless Integration → Automation with Oversight
Smarter Decisions
Combine listings performance data with your BI dashboards for richer, cross-channel insights.
Cost-efficient for Decentralized Orgs
Let local or regional teams keep working in the tools they already know, while the API syncs updates automatically behind the scenes.
Enterprise Fit
Plugs seamlessly into your business management tools (CRM/ERP/CMS)
Empower Local Teams
Build your custom solution to enable local- or regional teams to manage updates, share local content, and track performance. Central admins review changes by default before publication, but can choose to bypass manual review for routine updates, combining local agility with centralized governance.
Real-World Workflows
Always-Accurate Website & Locator
Earn your customers' trust with consistent, accurate information everywhere they find you — on your website and across all networks.
Flexible Guardrails
Stricter data standards and smarter validation mean you get flexibility with confidence, setting the right guardrails to protect both search and customer experience.
Openings, Moves & Rebrands
Add new locations and address changes via API; address or coordinate edits go to To-Do for review, while routine updates can auto-publish.
PinMeTo API Suite
Locations API is part of the PinMeTo API Suite, together with the Insights API and Media API. Connect all three to keep your location data, performance metrics, and media in sync between PinMeTo and your own tools.
- Locations API -- automate and control location data across systems and networks
- Insights API -- pull impressions, clicks, reviews, and keywords into your BI stack
- Media API -- manage logos, covers, and location photos from your existing image tools
Security & Governance
- Scoped access & roles to control who can do what
- Audit logging for every change
- GDPR-aligned handling, ISO-27001-principled processes
- Human-in-loop where networks require it (e.g., address verification, creating new locations)
Key Capabilities
Field-Level Validation
Validate every data field before publishing to networks. Catch errors before they go live.
Smart Approval Flows
Auto-approve routine updates while routing address changes and new locations for manual review.
All Location Types
Manage storefronts, service area businesses, and hybrid locations with full Google attributes support.
Bulk Real-Time Updates
Push changes across thousands of locations simultaneously with conflict handling and audit trails.
System Integration
Import, export, and sync data with CRM, ERP, and CMS platforms for seamless operations.
Data Quality Signals
Detect duplicate listings, alert on inconsistencies, and use custom fields for internal-only data.
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Frequently Asked Questions
What can I automate with the Locations API?
The Locations API (v4) lets you automate routine updates like hours, attributes, descriptions, and contact details. These publish automatically to connected networks. Address changes and new locations still require manual review to ensure accuracy.
How does automatic approval work?
When enabled, updates sent through the API publish directly to networks without manual review. You configure which update types are auto-approved in your account settings. Critical changes like address modifications always require human verification.
Can local teams use the API to manage their own locations?
Yes. You can build custom tools on top of the API that let local or regional teams manage updates in tools they already know. Central admins maintain oversight and can require review for sensitive changes while allowing routine updates to flow automatically.
What are the three APIs in the PinMeTo API Suite?
The suite includes the Locations API for managing location data, the Insights API for pulling performance metrics and reviews into your BI tools, and the Media API for managing logos, covers, and location photos programmatically.
How does PinMeTo handle data conflicts with the API?
When data sent via the API conflicts with what appears on a network, PinMeTo flags the conflict with a clear audit trail. You can resolve conflicts manually or configure automatic resolution rules. The system maintains a complete log of every change.
What security and compliance standards does the API follow?
The API uses scoped access controls and role-based permissions, maintains audit logging for every change, follows GDPR-aligned data handling practices, and implements ISO-27001-principled security processes. Human-in-loop verification is enforced where networks require it.
Explore the Full PinMeTo API Suite
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