Local search &
platform news
Timely local SEO updates for multi-location brands: Google Business Profile, Apple Business, Meta, AI search, and EU regulation, explained for the central teams that manage hundreds or thousands of locations.
June 2026
Google rolls out the June 2026 spam update globally
Google has begun rolling out the June 2026 spam update worldwide and in every language. Here is what multi-location brands should monitor across the estate.
Astghik NikoghosyanGoogle Business Profile adds a Collected Info panel
Google Business Profile now shows a Collected Info panel where brands can confirm or reject details Google gathers by automated call, text, or WhatsApp.
Daniel MelkerssonGoogle review extortion scams hit multi-location brands
A wave of fake 1-star reviews followed by demands to pay for removal is hitting chains. Google now offers a dedicated form to report review extortion.
Malin Dotevall BanksSearch Console adds Generative AI performance reports
Google Search Console now reports impressions inside AI Overviews and AI Mode, giving multi-location brands their first dedicated view of AI search visibility.
Astghik NikoghosyanEU Accessibility Act: digital platforms still fall short
Almost a year after the EU Accessibility Act took effect, new research suggests most digital services still fail blind and vision-impaired users online.
Marcus OlssonApple delays Siri AI in the EU, citing the DMA
Apple will not ship Siri AI on iOS 27 and iPadOS 27 in the EU, blaming the DMA. For multi-location brands, EU platform features now diverge by regulation.
Daniel MelkerssonGerman court holds Google liable for false AI Overviews
A Munich court ruled Google is directly liable for false statements its AI Overviews make about businesses, because the summary is Google's own content.
Marcus OlssonGoogle Business Profile in Gemini: what it means at scale
Google added Business Profile management to the Gemini app. It is built for single-location owners and excludes the EEA and UK. Here is the enterprise reality.
Björn HandellGoogle: optimizing for AI search is still just SEO
At Search Central Live Milan, Google reiterated its guidance: content chunking, llms.txt and AEO/GEO tricks do not help. Quality content wins in AI search.
Marcus OlssonUK orders Google to make search ranking fair and transparent
The UK's CMA is making Google rank search results on objective criteria, explain how ranking works, and give businesses notice before any major changes.
Björn HandellGoogle Analytics now pulls in Business Profile metrics
Google Analytics can now import Business Profile metrics like calls, directions and bookings into GA4, giving multi-location brands local data in one place.
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