The Challenge
Fragmented Information Across Multiple Platforms
Before using PinMeTo, Borås Stad struggled with inconsistent and outdated information on various digital platforms. This inconsistency led to confusion among residents and visitors trying to access accurate information about municipal facilities such as schools, libraries, and parks.
Incorrect location details not only frustrated visitors but also negatively impacted the municipality’s brand, as inaccurate data on external platforms was beyond their direct control.
Decentralized Management of Location Data
Each department within Borås Stad managed its own facilities independently, leading to variations in how location information was updated and maintained. This decentralized approach required a system that could accommodate multiple users while ensuring that all data remained accurate and consistent.
We noticed that a lot of our information was incorrect. People had the wrong contact numbers, among other things. We saw a problem, tested the solution, and realized that PinMeTo was a good fit for us.
Julia Karlsson, Web Strategist | Borås Stad
1. Decentralized Management with Central Oversight
Borås Stad used PinMeTo’s Listings tool to enable a decentralized approach to location management. This structure empowers departments to handle their specific listings, such as updating opening hours or contact details, while maintaining a cohesive and consistent digital presence across platforms.
The central communication team provides support and ensures that all updates align with the municipality’s overall digital strategy.
2. Improved Local Visibility Through Accurate Data
By maintaining accurate and consistent data across all their locations, Borås Stad has seen significant improvements in local search visibility. The Listings tool has enabled each department to ensure that their locations are accurately represented on major platforms like Google, Facebook, and Apple Maps. This consistency has led to increased views, actions, and website visits, reflecting greater engagement.
3. Enhanced Internal Coordination and Data Management
With over 12 users managing different aspects of the municipality’s digital presence, PinMeTo’s Listings tool provided a unified platform for all departments to collaborate effectively. This facilitated better coordination and more efficient management of location data, reducing discrepancies and ensuring that all public information was consistently accurate and up-to-date.
Initially, we had a few challenges with the bulk verification process, but once we got through that, everything was seamless. PinMeTo’s support has been very helpful.
Julia Karlsson, Web Strategist | Borås Stad
The Results
9 months after onboarding with PinMeTo, Borås Stad saw big improvements in monthly Google Maps’ metrics
+59% Maps Views on Mobile
+60% Website Visits
+30% All Actions on GMaps
We appreciate that the product provides more than we had before, covering all the different systems and map solutions, not just Google.
Julia Karlsson, Web Strategist | Borås Stad
The partnership between Borås Stad and PinMeTo highlights the critical role that accurate and consistent listings play in the public sector. As the municipality continues to expand its digital footprint, the focus will remain on ensuring that all public information is easily accessible and up-to-date for every resident and visitor. With PinMeTo’s continued support, Borås Stad is well-equipped to maintain and further enhance its local search visibility, ensuring that its public services are always within reach of the community.
