Unpaid Facebook views
Views of local XL-BYGG Facebook pages that were not the result of ads or other paid sources
Direct Google searches
Views of XL-BYGG locations that were the result of a search for “XL-BYGG” specifically
Indirect Google searches
Views of XL-BYGG locations that resulted from a related Google search such as home improvement, lumber, tools, etc...
Google Maps views
Total views of XL-BYGG locations that resulted from a Google search or a Google Maps search
Google Driving Directions
Number of times someone requested driving directions to a local XL-BYGG location after viewing it on Google or Google Maps
Google Website visits
Redirects to a local XL-BYGG webpage on Google
Number of times someone made a call to a local XL-BYGG store after viewing them on Google.