PinMeTo.com Local Marketing, Marketing B2B
 

XL-BYGG case studie


 

XL-BYGG began working with PinMeTo in the beginning of 2017. PinMeTo analyzed 2 years worth of Facebook and Google data and compared the results from 2017 to the results from 2019. Overall XL-Bygg experienced double or triple digit growth in almost every category, from 2017 - 2019.

 
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+124%

 

Google Views


 

+180%

 

Unpaid Facebook Views


 

+35%

 

Direct Google Searches

We’ve been using PinMeTo to manage our local digital presence for over two years. The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies.
— Olle Jonstoij, Digital Communicator XL-BYGG

Introduction wordlist


 

Unpaid Facebook views
Views of local XL-BYGG Facebook pages that were not the result of ads or other paid sources

Direct Google searches
Views of XL-BYGG locations that were the result of a search for “XL-BYGG” specifically

Indirect Google searches
Views of XL-BYGG locations that resulted from a related Google search such as home improvement, lumber, tools, etc...

Google Maps views
Total views of XL-BYGG locations that resulted from a Google search or a Google Maps search

Google Driving Directions
Number of times someone requested driving directions to a local XL-BYGG location after viewing it on Google or Google Maps

Google Website visits
Redirects to a local XL-BYGG webpage on Google

Phone Calls
Number of times someone made a call to a local XL-BYGG store after viewing them on Google.

 

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XL-BYGG Google and Facebook visibility


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+22%

 

Google Driving directions


 

+41%

 

Phone Calls


 

+69%

 

Google Website Visits

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XL-BYGG today


Brand protection
All locations are verified and owned by XL-BYGG.
They are properly branded and have correct business information.

Location updates
XL-BYGG can quickly and easily update local information or correct public information across Google, Facebook and other social media networks.

Network compliance
All XL-BYGG locations are named according to Google, Facebook and other social media network guidelines.

SEO optimization
Correct categories, names, structures, images, and tags ensure the highest local seo possible for XL-BYGG.

 
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Without PinMeTo


If XL-Bygg had purchased the same volume of views on Facebook and Google that they had for free in 2018 they would have required a marketing budget of 600,000 Swedish Kronor (63,000 USD). 

Return on investment: 600 %

 
Unpaid Facebook and Unpaid Google views  = Cost of PinMeTo

Unpaid Facebook and Unpaid Google views = Cost of PinMeTo

Facebook ads and Google ads would have cost  = 600.000 SEK

Facebook ads and Google ads would have cost = 600.000 SEK