Unpaid Facebook Views
Direct Google Searches
Unpaid Facebook views
Views of local XL-BYGG Facebook pages that were not the result of ads or other paid sources
Direct Google searches
Views of XL-BYGG locations that were the result of a search for “XL-BYGG” specifically
Indirect Google searches
Views of XL-BYGG locations that resulted from a related Google search such as home improvement, lumber, tools, etc...
Google Maps views
Total views of XL-BYGG locations that resulted from a Google search or a Google Maps search
Google Driving Directions
Number of times someone requested driving directions to a local XL-BYGG location after viewing it on Google or Google Maps
Google Website visits
Redirects to a local XL-BYGG webpage on Google
Number of times someone made a call to a local XL-BYGG store after viewing them on Google.
XL-BYGG Google and Facebook visibility
Google Driving directions
Google Website Visits
All locations are verified and owned by XL-BYGG.
They are properly branded and have correct business information.
XL-BYGG can quickly and easily update local information or correct public information across Google, Facebook and other social media networks.
All XL-BYGG locations are named according to Google, Facebook and other social media network guidelines.
Correct categories, names, structures, images, and tags ensure the highest local seo possible for XL-BYGG.
If XL-Bygg had purchased the same volume of views on Facebook and Google that they had for free in 2018 they would have required a marketing budget of 600,000 Swedish Kronor (63,000 USD).
Return on investment: 600 %