Since starting with PinMeTo, O’Learys has experienced month on month increases in views on Google and Google Maps. These increases include Google searches where “O’Learys” was searched for specifically (direct searches) as well as categoric searches such as “sports bar” or “pub near me” (indirect searches). While direct searches indicate how well known a brand is, indirect searches have a unique value in that they represent an undecided customer. In indirect searches companies have the chance to become the provider of choice, and take that opportunity from their competitors.
Direct searches have increased by 75% from 145,985 to 254,747 each month. Indirect searches have increased by 33% from 430,046 to 572,331. See figure below for the full graph.
O’Learys also saw a huge increase in Google Maps views. This is due in part to the fact that Google Maps results now show up even when the customer does a regular google search (See figure 2 below). O’Learys was found on Google Maps 1,921,803 times in the last month, an increase of 470% over the same time last year!
In addition to the increase of views on search and maps, O’Learys also saw a steady increase in customers using the information they found to call their restaurants, get driving directions, or visit the local O’Learys web page. The monthly volume of customer actions in terms of calls, website visits, and requests for driving directions all essentially doubled. Monthly calls increased from 8,566 to 15,210, website visits increased from 18,243 to 35,601, and driving directions increased from 12,972 to 20,688. See figure below for the complete graph.