For example, did you know that Foursquare sells its data for 7 billion-plus locations to over 150,000 apps and services? They have over 13 billion user-confirmed visits and 7 billion place visits measured a month, which means they know where the consumers are. That’s a TON of exposure for your brand if you set it up properly.
THE SET UP IS CRUCIAL.
From our recent two posts you’ve learned the importance of properly location and data set up on platforms such as Facebook and Google. Looking at all social platforms, these are the most important search engines and directories that every business should claim their listings on; Google, Facebook, Apple, Yandex, and Foursquare. But how can you make sure that your information is correct on the apps like Snapchat, Uber, Twitter, Instagram etc.? You set it up correctly on Foursquare!
Let's say you are using Uber and want to go to a restaurant you've heard about. The Uber-driver puts the name of the restaurant into the app and off you go. Or let's say you are at a nice café and put a snapchat filter on the story you just posted with the location tagged to it. All of these features are thanks to Foursquare considering your data is set up properly on this platform. Foursquare is the magic happening behind the curtain. You don't want to miss all of these potential customers!