Pull impressions, views, clicks, calls, directions, ratings, reviews, and keywords directly from connected networks (Google, Apple, Facebook).
Combine these metrics with your BI dashboards to understand performance across locations and markets.
Insights API
Bring network performance, reviews, and keywords into your own reports — automatically. Pull data from Google, Apple, and Facebook into your BI stack.
Book a DemoTrusted by 130,000+ Locations Worldwide
Clearer, Data-Driven Decisions
Why Brands Use Insights API
Automated reporting that saves time and reveals what's working.
Unified Reporting
One API for all locations and networks — no manual exports, spreadsheets, or platform hopping.
18 Months of History
Access up to 18 months of historical data, compared to just 6 months in Google Business Profile.
50+ Apple Metrics
Access Apple's full library of 50+ metrics for deeper insights into Apple Maps performance.
Customer Sentiment
Understand customer feelings through rating distributions and review text analysis.
Team Performance
Track response rates and closing times to measure your team's effectiveness.
Keyword Insights
See which search terms customers use to find your locations on Google.
What You Can Access
Performance Metrics
Visibility, searches, views, website clicks, calls, and direction requests — available daily or aggregated.
Ratings & Reviews
Review text, your team's replies, rating distribution per location, and reputation changes over time.
Keyword Insights
Discover which search terms customers use to find your locations on Google.
Real-World Workflows
How brands use Insights API to make better decisions.
Build BI Dashboards
Feed location performance data directly into your existing business intelligence tools.
Compare Regions
Compare performance across regions, store types, or individual locations.
Monitor Campaigns
Track the impact of marketing campaigns on local visibility and engagement.
Identify Underperformers
Quickly spot locations that need attention and take targeted action.
Develop Incentives
Use performance data to create incentive programs for local teams.
Track Sentiment
Monitor review quality and customer sentiment across all your markets.
Easy to Implement
Get started quickly with comprehensive documentation and developer-friendly tools:
REST or GraphQL depending on endpoint, OpenAPI documentation, example requests and live testing, pagination and rate-limit guidance, and separate test and production environments.
Security & Governance
Scoped Access & Roles
Control who can access what data with granular permissions and role-based access.
Audit Logging
Every change is logged for complete transparency and compliance.
GDPR-Aligned & ISO 27001
Data handling follows GDPR principles and ISO 27001 security standards.
Human-in-Loop
Where networks require it, such as address verification and creating new locations.
PinMeTo API Suite
Insights API is part of the PinMeTo API Suite, together with the Locations API and Media API. Connect all three to keep your location data, performance metrics, and media in sync between PinMeTo and your own tools.
- Locations API — automate and control location data across systems and networks
- Insights API — pull impressions, clicks, reviews, and keywords into your BI stack
- Media API — manage logos, covers, and location photos from your existing image tools
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See How Insights API Can Power Better Decisions
Book a demo to learn how Insights API feeds real-time performance data into your reporting tools.