How Fitness24Seven grew their organic daily reach on Facebook 35 times (3500%), using Facebook Location Pages for all of their fitness centers.
Fitness24Seven is a Swedish founded fitness center chain with over 230 branches in Sweden, Norway, Finland and Poland.
They currently have 166 fitness centers in Sweden and are expanding continuously.
Like most other fitness brands they have a Facebook presence. When PinMeTo started to work with Fitness24Seven in the beginning of 2015 that presence consisted of one national brand page, just like many other chains today.
What very few companies seem to have discovered is that there’s an enormous untapped potential for social activity that’s happening on each of the company’s locations: People are checking in, tagging photos, rating and writing reviews, and commenting.