Use Google to your advantage
This is the second of a series of four posts that will help you grow and gain more brand recognition by having a local presence online. The first part we released three weeks ago so if you missed it you have the chance to read it here. This time we will have a look at Google and deep-dive into how you can use Google to your advantage when it comes to online presence.
HAVING THE RIGHT LOCATION
Google is currently the market leader in online searches with 90% of all searches performed on that network. That’s over 3.5 billion Google searches every single day!
Can your company afford to miss out on being seen there or worse yet have the wrong information it showing up?
Chances are that at least some of your locations are already listed on Google. But is the information correct? Do you control the information on these locations?
What about the contact information and opening hours?
The questions are many and can easily feel overwhelming. For Google to prioritise your business and for your customers to find you, this information has to be correct and updated.
Similar to Facebook there might be locations that represent your business that you don't control. On Google you’ll see locations that say “Claim this business”. In that case, Google found something that they thought was yours, but couldn’t ensure that it belonged to you. Read more about it here.
BEING AVAILABLE FOR NEW CUSTOMERS
One of the best things that can happen for your business is that a potential customer has already decided to do something new and in the process of searching for a provider, they find you! That’s the easiest customer you’ll ever get. No ads, no fuss, just make sure they can find you when the time is right.
Chances are they’re not going to search for you by name, unfortunately. Heck, they might not have even heard of you before and only search for services your business provide. That’s why having correct and robust categories set is so incredibly important. The devil’s in the details so if you offer the best product in your category, you should let the world know it. If people google for your category you should be found there.
You shouldn't take chances regarding what your customers and potential customers find on Google. Set up your Google My Business account and start bringing in new customers. If you don't have the time or just want everything to be correctly set up for you, we will help you with that just give us a call!
LISTENING TO YOUR DATA
One of the most important things with Google My Business is all the data that it provides your business with. You can go in and view or download data from each of your locations and start using it to make smarter decisions it both marketing and business.
Just ping us at Hello@PinMeTo.com to find out more or if Google proving to be more painful than you thought?
Have a great day!