#10yearchallenge, Local Search Ranking

The latest edition of the Local Search Ranking Factors was released recently. It has been 10 years since they released the first edition of the Local Search Ranking Factors by David Mihm. After 10 years, it’s interesting to see how the results have changed and how they haven’t.

The study was designed for the purpose of helping small business owners that were confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

Source: 2018 & 2008 Local Search Ranking Factors

Source: 2018 & 2008 Local Search Ranking Factors

The last years the survey has expanded to match the expanding knowledge and understanding of local search, particularly as it relates to Google’s algorithm. In 2008 only 20 SEO (Search Engine Optimization) experts were surveyed. This year 34 SEO were surveyed. Additionally, the first edition looked at 47 potential ranking factors, while the 2018 version looked at 137 factors.

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